Reprinted with permission from The Greatest Escapist. "I'm a proud Clevelander, an incurable writer, an unabashed liberal, a neurotic Jew, & a chronic, unapologetic oversharer. I've been sharing my stories here since 2007." I love when people think that writing is my full-time job, but alas, it isn't. I work a 9-to-5 (OK, more like … Continue reading 7 TIPS FROM A SOCIAL MEDIA STRATEGIST FOR STRENGTHENING YOUR ONLINE PRESENCE
"The author is the brand. Your job as the author is to build awareness of your brand, and to build, earn and deserve positive desire for your brand. Awareness plus desire create demand for your product. This is why platform will become more important than ever in 2014. "
To a novice fiction author, platform means everything.
Contacting an agent or a publisher is not simple or free of risk. As your author platform constitutes everything positive about you as an author, the way you deliver that platform is absolutely critical. In essence, you have a few sentences to sell yourself.
Book Marketing 101. Everything you need to know about author marketing!
Learn how to promote your book with public speaking, media appearances, bookstore signings and interviews. Use compelling and persuasive reviews to generate sales. Cerate published articles that will deliver readers to your landing page. Generate interest and manage your fan base with blogs, social networking and e-mail marketing. Use newspaper and magazine articles to generate … Continue reading Book Marketing 101
There are several keys to being published. First is the quality of your writing. The second key requirement for being published is having a book that is marketable. Third, you must create a terrific book-publishing proposal. Fourth, you must know the difference between traditional (trade) publishers and POD, vanity and other forms of self-publishing. Beware of scam-artists. Fifth, be prepared to contact hundreds of smaller trade publishers that focus on your particular genre. Fifth, create a killer e-mail cover page that will demand the attention of the publisher or agent. Sixth, be ready to create web site proposals for publishers that won't open attachments. Seventh, never accept the first offer, unless it's the best offer.
Congratulations! You have found a publisher well suited to your book. The contract has been signed. You are a published author! What’s next? What will your publisher do? What should you do to enhance the publisher’s efforts? Because of the changing nature of the publishing world and the revolution in electronic book purchasing, someone needs to market your book throughout the Internet world. Because this work is extremely labor-intensive and detail-oriented, few publishers have the time, workers and enthusiasm to make it happen. This is where the author must step in, with the motivation to work hard on behalf of his or her book.