Reprinted with permission from The Greatest Escapist.
“I’m a proud Clevelander, an incurable writer, an unabashed liberal, a neurotic Jew, & a chronic, unapologetic oversharer. I’ve been sharing my stories here since 2007.”
I’ve done a little bit of social media consulting on the side, but mostly I just like to engage in on-the-fly conversations with friends & small business owners who have one-off questions or just want quick tips for building their social media presence. I know, I know, don’t give away your expertise for free – but I like it.
Here are the seven most common quick tips I like to share with folks who are struggling to get a grasp on their social media presence. Please consider forwarding it to someone you know who’s having a hard time Internetting!
1. Make time.
Especially if it doesn’t come naturally to you, set aside a little time each day – on your clock or calendar! – to devote to social media scheduling, engagement, etc.
2. Use scheduling tools.
No one wants to spend all damn day online, social media professionals included (& perhaps especially!) I love Hootsuite, Sprout Social, & Facebook’s native engagement tool for setting it & forgetting it while remaining consistent in posting.
3. Engage with others!
If a tree falls in the forest & no one is there to hear it… same with social media. Retweet, share, praise, ask questions, etc. Your social media voice shouldn’t exist in a vacuum.
4. Vary your content from platform to platform.
Switch it up, rather than cross-posting the same thing over & over on all of them (& for goodness sake, don’t set up auto-crossposting!). These platforms are different for a reason, & different presentations work best for each of them. You’ll see the most engagement & have the most success if your messaging is tailored for the medium.
5. Post different kinds of content.
Sometimes, post a teaser link, other times a photo or a branded graphic, or a retweet-with-comment, or a direct share, or a video, or a Spotifty playlist, etc. See what works best for your audience & which kinds of posts give you the greatest levels of engagements.
6. Google is your BFF.
Have a social media question? Someone has definitely already answered it online. Stick with reliable sources, a la Mashable, Hubspot, & other industry professionals.
7. Ask a pro.
Still not sure you’re doing it right or want direct feedback? Hire a professional to help you sort out your social media presence & get on the right track. Lots of folks with full-time marketing/writing gigs do social media consulting on the side (like me, or Brittany from According to Brittany), so you should be able to find someone at a reasonable price, whatever your range.
Reprinted with permission. http://www.greatestescapist.com/2017/10/7-tips-from-social-media-strategist.html?m=1
