SWEETEN SALES WITH EFFECTIVE MARKETING

By Guest Author, Charles S. Weinblatt What marketing tasks must you accomplish as the author? Because of the changing nature of the publishing world and the revolution in electronic book purchasing, your book must be known throughout the digital world. This is where the author must work hard for success. Viral marketing ideas: Viral marketing is … Continue reading SWEETEN SALES WITH EFFECTIVE MARKETING

7 TIPS FROM A SOCIAL MEDIA STRATEGIST FOR STRENGTHENING YOUR ONLINE PRESENCE

  Reprinted with permission from The Greatest Escapist. "I'm a proud Clevelander, an incurable writer, an unabashed liberal, a neurotic Jew, & a chronic, unapologetic oversharer. I've been sharing my stories here since 2007." I love when people think that writing is my full-time job, but alas, it isn't. I work a 9-to-5 (OK, more like … Continue reading 7 TIPS FROM A SOCIAL MEDIA STRATEGIST FOR STRENGTHENING YOUR ONLINE PRESENCE

Interview with Author Nancy Christie

It’s so easy to sit in judgment or say that we would never make the choices that others have made that led them down that path of destruction but we don’t really know that for certain, do we? So rather than be afflicted with that most dangerous of all viruses—superiority—we should instead be compassionate. It’s that whole “there but for the grace of God…"

Author Platform: Reaching Readers and Gaining a Competitive Advantage

"The author is the brand. Your job as the author is to build awareness of your brand, and to build, earn and deserve positive desire for your brand. Awareness plus desire create demand for your product. This is why platform will become more important than ever in 2014. "

8 Unexpected Lessons From Working with a Literary Agent by Brian Klems

With self-publishing becoming more widely accepted and Amazon waging wars with publishers, more and more I get the sense from aspiring authors that they don’t think landing an agent means as much as it used to. ____________________________________________________________________________ Writers' Digest Guest post by Bethany Neal, who writes young-adult novels with a little dark side and a … Continue reading 8 Unexpected Lessons From Working with a Literary Agent by Brian Klems

Agent Queries and Publisher Proposals – Why You Should Use Links, Not Attachments

Contacting an agent or a publisher is not simple or free of risk. As your author platform constitutes everything positive about you as an author, the way you deliver that platform is absolutely critical. In essence, you have a few sentences to sell yourself.

Fraud Artists: Scamming Authors

We read every day about one company or another scamming novice authors, stealing their hard-earned money for a vague promise and delivering nothing in return except misery. Often the new author who pays the most to an alleged "publisher' can least afford to lose that money. Yet, every day, hundreds, if not thousands of novice … Continue reading Fraud Artists: Scamming Authors

Book Marketing 101

Book Marketing 101. Everything you need to know about author marketing!

Book Marketing 101

Learn how to promote your book with public speaking, media appearances, bookstore signings and interviews. Use compelling and persuasive reviews to generate sales. Cerate published articles that will deliver readers to your landing page. Generate interest and manage your fan base with blogs, social networking and e-mail marketing. Use newspaper and magazine articles to generate … Continue reading Book Marketing 101

What I Learned about Book Publishing and Marketing

The next stage of my life was devoted to learning everything that I could about publishers, book publishing proposals contacting publishers, agent queries and author book marketing.

Being Published

There are several keys to being published. First is the quality of your writing. The second key requirement for being published is having a book that is marketable. Third, you must create a terrific book-publishing proposal. Fourth, you must know the difference between traditional (trade) publishers and POD, vanity and other forms of self-publishing. Beware of scam-artists. Fifth, be prepared to contact hundreds of smaller trade publishers that focus on your particular genre. Fifth, create a killer e-mail cover page that will demand the attention of the publisher or agent. Sixth, be ready to create web site proposals for publishers that won't open attachments. Seventh, never accept the first offer, unless it's the best offer.

Book Marketing 101

Congratulations! You have found a publisher well suited to your book. The contract has been signed. You are a published author! What’s next? What will your publisher do? What should you do to enhance the publisher’s efforts? Because of the changing nature of the publishing world and the revolution in electronic book purchasing, someone needs to market your book throughout the Internet world. Because this work is extremely labor-intensive and detail-oriented, few publishers have the time, workers and enthusiasm to make it happen. This is where the author must step in, with the motivation to work hard on behalf of his or her book.