Book Marketing 101


Congratulations! You have found a publisher well suited to your book. The contract has been signed. You are a published author! What’s next? What will your publisher do? What should you do to enhance the publisher’s efforts? Because of the changing nature of the publishing world and the revolution in electronic book purchasing, someone needs to market your book throughout the Internet world. Because this work is extremely labor-intensive and detail-oriented, few publishers have the time, workers and enthusiasm to make it happen. This is where the author must step in, with the motivation to work hard on behalf of his or her book.