Book Marketing 101

Book Marketing 101. Everything you need to know about author marketing!

3 thoughts on “Book Marketing 101

  1. Thanks for writing. I’m sorry about your apparent loss of royalties. I checked my sources for Kellan Publishing and found nothing bad, no red flags.

    Did you receive an advance? If so, how much? What does your contract say about paying royalties? Remember, if you received an advance from your publisher, then you will not be paid royalties until your advance has been paid back.

    Publishers pay royalties monthly, quarterly or yearly. Depends what their contract says. Meanwhile, it can be frustrating not knowing how many books were sold. I recommend using NovelRank ( to track book sales. It’s free and easy to use. Unfortunately, it only covers major book sales sources, such as Amazon. But some information is better than none.

    When did your contract start? How long has it been since then? When does your contract say royalties were to be paid? How much per book sold?

    Did your publisher perform various duties for you free of charge? For example, did they pay the cost of editing, printing, binding, graphic design, cover art, distribution, ISBN #, etc.? If so, you have been the recipient of some expensive services for free. That does not free Kellan from paying the royalties in your contract. But before you discuss this with them, check your book sales rank with NovelRank. You should have some ammunition before you contact Kellan.

    Finally, and this is simply opinion, novice authors (people who are not a famous or well-known author or celebrity) need one thing more than anything else. No, it’s not royalties. It’s fame. When someone decides to Google your name, you want many pages of positive references to appear. Novice authors (myself included) often discover that good publicity is worth much more than royalty checks. OK, I still cash or deposit those checks. But we need to have some degree of celebrity. That will help readers find you and your books appealing.

    I look forward to your reply. Meanwhile, please let me know if you have any other question or concerns.

    P.S. Valuable sources for novice authors on the Internet:

    P.P.S. If a publisher or literary agent asks you for money up front, FLEE as fast possible. Publishers should never charge a fee to an author. Agents receive a share of your royalties/advance. They should never ask you for money.

  2. I recently side a contact to publish a box on 5/22/2016. Kellan Publishing is a small publisher and I paid nothing up front. To date I have received no royalties. I know my book has sold by the comments left in my email. This publisher need not to be in the business. My emails are being ignored. Please writer, BEWARE!

    1. Yikes. That sounds disturbing. Can you share the primary portions of your publishing contract? How much was your advance? What’s the price of your book? How much do you earn as a royalty per copy sold? Where is it sold? Is it available in print and as an e-book? How often does your contract call for royalty payments? Some are quarterly, some are bi-annual, a few are yearly, The more you can share about your contract, the easier it will be to help you.

      Please check out a site called, “NovelRank,” (www, There, with a free registration, you should be able to see how many people in general have purchased your book and where it was sold. Unfortunately, it only covers the major booksellers, like Amazon. It’s not perfectly comprehensive. But it will still give you some idea of how may books were sold globally.

      In some cases, you may need to contact and re-contact your publisher to remind them that they owe you royalties. That happened to me with one of my publishers. I want to believe that they were too busy to notice that time had expired and I received no payment. But each time that I reminded them, I received a check shortly thereafter. Less scrupulous or not, it’s your money due and you should fight for it.

      I’m unaware of Kellan personally. A brief attempt at research did not deliver any red flags. So at this point, your publisher does not stand out as a serial novice author theft operation. If it were, even a simple Google search would produce nasty results.

      It is possible that your book lacks sufficient sales to compensate the publisher from your advance. But until we know more from you about the contract, we won’t know for sure. If you wish to share the contract with me, but not in a public forum, please send it to me via e-mail at



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