SWEETEN SALES WITH EFFECTIVE MARKETING


By Guest Author, Charles S. Weinblatt What marketing tasks must you accomplish as the author? Because of the changing nature of the publishing world and the revolution in electronic book purchasing, your book must be known throughout the digital world. This is where the author must work hard for success. Viral marketing ideas: Viral marketing is … Continue reading SWEETEN SALES WITH EFFECTIVE MARKETING

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CAVEAT EMPTOR: DON’T BECOME A VICTIM TO PREDATORS


There may be more predators lurking in the dark corners of the writing and publishing world than there are in any other industry. No required education or certification process separates outstanding professional editors, agents and publishers from villains. Either you find the villain before you sign a contract, or they make easy money from you in return for... nothing.

Platform Means Everything to a Novice Author


There may one day be a time when paper books are iconic remnants of a tree-cutting past. But that time is still far away. Trade publishers will use their professional editors to make your book better. They will hire graphic designers to make your book more attractive and appealing. And they will handle e-book sales … Continue reading Platform Means Everything to a Novice Author

Author Platform: Reaching Readers and Gaining a Competitive Advantage


"The author is the brand. Your job as the author is to build awareness of your brand, and to build, earn and deserve positive desire for your brand. Awareness plus desire create demand for your product. This is why platform will become more important than ever in 2014. "

8 Unexpected Lessons From Working with a Literary Agent by Brian Klems


With self-publishing becoming more widely accepted and Amazon waging wars with publishers, more and more I get the sense from aspiring authors that they don’t think landing an agent means as much as it used to. ____________________________________________________________________________ Writers' Digest Guest post by Bethany Neal, who writes young-adult novels with a little dark side and a … Continue reading 8 Unexpected Lessons From Working with a Literary Agent by Brian Klems

WHEN SHOULD WE SELF-PUBLISH? WHY? WHY NOT?


To a novice fiction author, platform means everything.

5 Things Writers Should Ask Potential Agents by Brian Klems


Here’s a list of the five most crucial questions you should ask any agent before agreeing to join her client list.