By Guest Author, Charles S. Weinblatt What marketing tasks must you accomplish as the author? Because of the changing nature of the publishing world and the revolution in electronic book purchasing, your book must be known throughout the digital world. This is where the author must work hard for success. Viral marketing ideas: Viral marketing is … Continue reading SWEETEN SALES WITH EFFECTIVE MARKETING
Reprinted with permission from The Greatest Escapist. "I'm a proud Clevelander, an incurable writer, an unabashed liberal, a neurotic Jew, & a chronic, unapologetic oversharer. I've been sharing my stories here since 2007." I love when people think that writing is my full-time job, but alas, it isn't. I work a 9-to-5 (OK, more like … Continue reading 7 TIPS FROM A SOCIAL MEDIA STRATEGIST FOR STRENGTHENING YOUR ONLINE PRESENCE
Ebook preorders give you incremental advantage in the battle for reader eyeballs.
There may be more predators lurking in the dark corners of the writing and publishing world than there are in any other industry. No required education or certification process separates outstanding professional editors, agents and publishers from villains. Either you find the villain before you sign a contract, or they make easy money from you in return for... nothing.
There may one day be a time when paper books are iconic remnants of a tree-cutting past. But that time is still far away. Trade publishers will use their professional editors to make your book better. They will hire graphic designers to make your book more attractive and appealing. And they will handle e-book sales … Continue reading Platform Means Everything to a Novice Author
It’s so easy to sit in judgment or say that we would never make the choices that others have made that led them down that path of destruction but we don’t really know that for certain, do we? So rather than be afflicted with that most dangerous of all viruses—superiority—we should instead be compassionate. It’s that whole “there but for the grace of God…"
"The author is the brand. Your job as the author is to build awareness of your brand, and to build, earn and deserve positive desire for your brand. Awareness plus desire create demand for your product. This is why platform will become more important than ever in 2014. "