There may one day be a time when paper books are iconic remnants of a tree-cutting past. But that time is still far away. Trade publishers will use their professional editors to make your book better. They will hire graphic designers to make your book more attractive and appealing. And they will handle e-book sales as well. So, why would you not want to share the profits with a publisher? Read on…
Traditional publishers will make sure that your print books are sold (and are returnable) by bookstores, where more than half of all books are still sold – and where SP books rarely exist. This constitutes a huge and very valuable market for any author.
Being trade-published is not a decision. It is the result of talent, of books that appeal to large segments of the reading public, a compelling author platform and often a plucky and well-connected literary agent. An author with the determination to contact hundreds of small and medium-sized publishers is also a critical part of the equation. Your platform will sell your talent. And your talent will enhance your platform. All of this takes time and effort. In today’s culture of instant gratification, the process of gradually building a solid author platform seems archaic. Nevertheless, it is a road that we all must travel.
Like a job seeker uses a resume to obtain an employer interview, novice authors use their platform to gain a trade publisher. Major publishing houses are not interested in SP books, unless they come from a famous author or a celebrity. But if a trade publisher decides to publish your book, you are in like Flint. That’s right. Once you have a major publisher working to sell your book, you can use the added free time to write more books and become even more attractive to publishers or to promote your book much farther and deeper than you had imagined possible..
Google your name. If many pages (not items, but pages of items) appear with positive references about your talent as an author, then you have a solid author platform. But if only a few items appear, you’ll need to enhance your platform before you can entice a major publisher or a well-connected literary agent.
How do you enhance your platform? Keep writing. Read voraciously. Read the very best authors. The more books that you read from the greatest literary authors, the more you’ll begin to borrow their best techniques. Simultaneously, do everything possible to sell your books, to obtain positive reviews from the most credible sources and to get interviewed by the best Internet, blog, radio and TV personalities. Seek appearances as a guest on a major blog. Request interviews from the most famous Internet personalities. Appear on a radio or a regional TV program. Do some public speaking about your book. Consider book tours and signings. All of this will enhance your author platform. After considerable effort, something vastly different will appear when you Google your name. You will have become a popular author.
While SP authors spend most of their time on marketing, promotion, sales and stocking, the TP author spends much of that time writing their next books. It’s true that all authors must market. But the TP author has a professional team marketing for them, giving them more time for writing instead of promotion. But the SP author must devote virtually all free time to new marketing efforts, reducing the time and resources available for writing new books.
This process can take years, although it’s easier if you have a well-connected literary agent. But… it is possible. This is the game. Learn to play by the rules.
If you decide to SP an e-book, take a long look at Smashwords. They are a distributor and a sales platform. They sell on their own web site, but their real power lies in vast distribution networks. When you use Smashwords (which is FREE), they will distribute your book to every major retailer, including Apple (iTunes), Amazon, Baker & Taylor, B&N, Diesel, Kobo, Sony and Scrollmotion. This constitutes the bulk of the world’s e-book retailers. And if you join Smashwords with a premium membership, they will format all of your books for every type of e-reader, tablet, smart phone and computer.
My experience teaches me that building a considerable author platform will, over time, lead to interest from agents and publishers. And while it may seem easy and attractive to SP, there are compelling reasons to TP. Keep in mind that we live in a time where only a few terrific SP books exist, surrounded by a massive widespread morass of SP crap. You can elevate yourself above the crap by creating a viable and powerful author platform. Should you take the time and effort to accomplish this, the literary work will become yours.
You can continue to SP and spend all of your time working on marketing and promotion. Or you can fabricate a compelling author platform, attract literary agents and become a famous TP author. Instead of using your time to promote and market, you may then use the extra time to write new books and further enhance your platform. After several successful books, you will no longer need to play the author game. You will have won.