"The author is the brand. Your job as the author is to build awareness of your brand, and to build, earn and deserve positive desire for your brand. Awareness plus desire create demand for your product. This is why platform will become more important than ever in 2014. "
There are several keys to being published. First is the quality of your writing. The second key requirement for being published is having a book that is marketable. Third, you must create a terrific book-publishing proposal. Fourth, you must know the difference between traditional (trade) publishers and POD, vanity and other forms of self-publishing. Beware of scam-artists. Fifth, be prepared to contact hundreds of smaller trade publishers that focus on your particular genre. Fifth, create a killer e-mail cover page that will demand the attention of the publisher or agent. Sixth, be ready to create web site proposals for publishers that won't open attachments. Seventh, never accept the first offer, unless it's the best offer.
Congratulations! You have found a publisher well suited to your book. The contract has been signed. You are a published author! What’s next? What will your publisher do? What should you do to enhance the publisher’s efforts? Because of the changing nature of the publishing world and the revolution in electronic book purchasing, someone needs to market your book throughout the Internet world. Because this work is extremely labor-intensive and detail-oriented, few publishers have the time, workers and enthusiasm to make it happen. This is where the author must step in, with the motivation to work hard on behalf of his or her book.