Book Marketing 101


Learn how to promote your book with public speaking, media appearances, bookstore signings and interviews. Use compelling and persuasive reviews to generate sales. Cerate published articles that will deliver readers to your landing page. Generate interest and manage your fan base with blogs, social networking and e-mail marketing.

Use newspaper and magazine articles to generate interest, along with e-mail and fax blasts. Take advantage of important
book fairs, conferences and conventions. Generate a Facebook fan page and use targeted Facebook ads. Connect with readers via LinkedIn and discuss your book in the many varied LinkedIn groups and discussion threads.

Learn how to create a winning web site landing page, with successful tags and key words. Select a web site landing page that offers excellent analytics. Connect it to the world with links to global retailers and instant connection to your video
trailer.

Create an impressive synopsis web site that will generate interest. Use click-through technology for Internet retailers and brick & mortar bookstores.

This book has everything you’ll need to generate interest with effective marketing techniques. Create and manage your fan base and deliver continual sales increases. Promote your author platform with viral marketing.

Click on your choice of retailer: Book Marketing 101 is available for $1.99 at Amazon and at Smashwords.

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9 thoughts on “Book Marketing 101

  1. […] Self-publishing is often a viable option for an unknown author. I’m including POD in this category. You’ll still need to pay for most production and promotional costs. You’ll need to find a way to post your book with the web sites of dozens of major book distributors and retailers. You’ll need to attract newspaper, journal and magazine articles about you and your book. You must obtain Internet interviews with the biggest and most widely-read blogs and web sites. You will need to arrange for book tours, bookstore signings, public speaking events and submissions for major book awards. It will be up to you to pay for a winning book trailer and then to market it with hundreds of the best blogs frequented by readers in your book’s genre. There are dozens of other ways that you must promote and market your self-published book. I’ve elicited many of them here in this blog, including this post: http://cweinblatt.wordpress.com/2011/10/27/book-marketing-101-2/. […]

    • Very, very few of us will find publishers with open arms for an unknown author. Sadly, the sales numbers prove them right. The average self-published book sells just a few dozen copies, yet costs the author a few thousand dollars (editor, graphic designer, printing, binding, warehousing, distribution, markeitng and sales). You don’t need to be a math whiz to see that the venture will lose a substantial sum. The average trade-published book costs the author nothing, but still only sells a few hundred copies (these figures are about 3-4 years old). Ask yourself why a publisher should shell out a few thousand dollars for your book. I was very lucky to have it happen, although with my first book, I could sell almost as many copies as I desired.

      We are therefore left to be a jack of all trades. We must interview and hire the right editor and graphic designer, purchase our own ISBN and obtain global distribution contracts, develop our own marketing materials and find a way to get ourselves on TV, radio and Internet media to sell the book. We must create our own book landing page (and learn how to use the analytics), create a Facebook fan page, find and pay for a good video book trailer (typically $500-$1,500) and manage all aspects of warehousing, marketing and sales. It took three years for me just to learn what this is all about!

      If you need help with marketing, check out my inexpensive e-book ($1.99) called, “Book Marketing 101, which offers step by step directions for how to effectively promote your book (Smashwords – https://www.smashwords.com/profile/view/cweinblatt, Amazon http://tiny.cc/yn4yaw. Good luck!

  2. Chuck, you’ve done a great service by sharing and providing what you have learned for all of us to profit by. It’s wonderful and I cannot thank you enough for the help it has been.

  3. Hey Charles,

    I wanted to let you know about a new film called “The Last Survivor,” which is a documentary about survivors of genocide (such as the Holocaust, Rwanda, and Darfur), an their efforts in genocide prevention activism.

    The film can be watched (for free) in its entirety here:
    http://www.snagfilms.com/films/title/the_last_survivor

    The film can also be embedded into a blog post by clicking the “Snag This Film” button directly underneath the title. Please let me know if you are interested or if you have any questions. Thanks, Greg

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